The next step is to implement these ideas to generate more sales, subscriptions, and traffic. The specifics of an omnichannel plan can be complicated so it may take some time to completely develop your approach. However, here are five practical tactics to follow:
1. Split-test content
Split-testing, or A/B testing, is one of the safest and effective methods of continuously improving your marketing content Best Keys To Successful and policies. By testing different versions of your emails or ads on smaller parts of your audience, you can decide which resonates best.
Different channels and Best Keys To Successful omnichannel marketing devices offer different features for A/B testing, and it’s worth trying with a variety of tests. Remember to limit each test to a single variable—it can be difficult to identify the best single elements if you test for more than one element.
2. Build drip campaigns
Drip campaigns are a single event that every omnichannel marketer should take advantage of. Rather than sending a single email to every user at a specific time, a drip campaign sends messages in response to certain triggers.
Welcome emails, for example, are triggered when a new reader subscribes to your email newsletter. They give you a chance to include these users to your brand and start the customer relationship on a positive note.
Cart abandonment sequences are another much used type of drip campaign helping businesses convert a higher percentage of broken carts.
You can develop more advanced drip campaigns based on customer data and the way they communicate with your communications.
3. Provide users selections
Every reader has unique preferences, and it’s important to bear these in mind and not have a one size fits all program. You can have a positive effect on sales by giving your customers more control over the messaging they receive.
Instead of sending shipping confirmation emails after every purchase, for example, you might allow customers to select the channel through which they’d like to receive confirmation.
You should also make it easy for users to select the type of communications they’d like to receive from you – information on new products, offers, company news, etc – as well as to set the frequency, to avoid burnout.
4. Consider your audience’s schedule
Most marketers are more concerned with content than timing, but when you send ads can have a surprising impact on results. People tend to check their emails and phones more often at certain times of the day, so think about your unique buyer personas when optimizing timing.
Check to see when your audience responds best to communications from you. Do they open emails sent in the morning, or evening?
The easiest way to identify the best times of the day is to A/B test the same piece of content multiple times. You should also consider other relevant factors such as days of the week, or lead time before holiday promotions.
5. Use a lead magnet
Getting users to sign up for your email newsletter is one of the most challenging aspects of digital marketing. Lead magnets are incredibly effective for increasing subscriptions and adding new contacts to your email list.
E-books, guides, exclusive content and discounts, and a variety of other incentives can function as great lead magnets, and different offers are perfect for A/B testing. Keep in mind that the offer should be closely linked to your brand’s unique image and value—generic perks are much less likely to lead to a subscription.
Final remarks
Best Keys To Successful Omnichannel marketing has grown in importance with the proliferation of the channels and devices people use. Customer expectations have increased and people expect a seamless and identical experience from your brand wherever they engage with you, whether it’s on social media, email, desktop, mobile, etc.
Making customers the center of your marketing strategy by creating a consistent and user-friendly experience will in turn help increase your retention rates and boost sales.